Thursday 12 December 2013

Indian Rice: Highest on Quality and the Best in Taste

Indian rice is the most valuable, staple, and healthiest food throughout the world - it has the quality which no other rice type produced in the world matches with. Following its unparalleled soft texture, nutritional values due to being rich source of fiber, protein and amino acids, and the healthiest alternative to wheat, Indian rice whether basmati or non basmati rice has gained the strongest foothold in the overseas markets.

Indian rice, both in the domestic and overseas markets, is the most liked food as compared to wheat, whose whey protein, a.k.a gluten digests comparatively slower than the former. The West and European countries have witnessed a major boom in gluten-free diets. There are some people who are allergic to wheat protein and that is why they prefer rice over wheat as their staple food.

There are also people who are increasingly shifting to rice-based diets from wheat-based due to the formers being more digestible, higher on energy, and healthier. Celebrities like Scarlett Johansson, Miley Cyrus, Bill Clinton, and Novak Djokovic are among several others who have given preference to rice over wheat.

All of them across the world are the largest consumers of Indian Rice varieties. Since India has grown to become the biggest cultivator, exporter, and consumer of rice, it has the capability of satiating the needs and taste buds of all.

Since rice is eaten across all communities, societies, cultures, and races in variety of dishes or routine foods including pasta, sauces, noodles, biryani etc., it automatically propels demand for more. The country being the largest producer grows more and more annually to meet the growing demand and earn itself major export revenues. Other than Asia, West, U.S., and Europe, the country has witnessed a major boom in demand from Iran.

Given this fact, the country has expanded its cultivation area for rice crops to meet the demand and continue its exports endeavors. Other than the foreign factors, there are internal factors which keep pushing up demands for rice and help the nation emerge as the biggest place for rice cultivation and consumption.

Shri Lal Mahal is one among the largest Indian exporters of regular and Non Basmati Rice varieties across the globe. The group has been delivering to the authentic savors, flavors, and aromatic rice needs of the Indian and Global customers since 1907, more than a century now.

One of the largest Indian conglomerates, the group has been successfully exporting to the U.S., Canada, Middle East, Europe, South East Asia and Emirates and quashing their demands for the best basmati and regular Indian rice. Some of the best quality rice varieties the group produces and supplies include sugar-free, and cholesterol-free Empire Basmati Rice, Dubar, Supreme, PAUNA, PUSA, 1121, and Royale etc.

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